Antrim Grammar School’s ‘Gangnam Style’ music video has received a top award at this year’s DANI (Digital Advertising Northern Ireland) Awards.
Little Giant, the production company behind the video that became an internet sensation, scooped the gong for Best Viral at this year’s Digital Advertising NI Awards for its tongue-in-cheek video for Antrim Grammar.
The four-minute film, featuring pupils and staff singing and dancing throughout the school building, took inspiration from the song Gangnam Style, which was an international hit for South Korean pop-star Psy.
Renamed ‘Antrim Grammar Style’, the video was an unconventional marketing ploy to attract new students to the school.
Within days of being posted online last December, the high-spec footage attracted tens of thousands of hits.
Little Giant, which recently rebranded from Red Morgan Limited, shot the video over two days at the school.
Robin Morgan, Little Giant’s cinematographer and company director, said he was thrilled with the video’s success.
“When Antrim Grammar came to us about shooting a film to promote the school we thought their Gangnam Style parody was a great idea,” Robin said.
Bradley Quinn, producer and business development manager of Little Giant, added: “We are especially proud that it won in the Best Viral category as virals are notoriously difficult to execute.
A spokeswoman for Antrim Grammar said Little Giant had deservedly won the award for the ‘fantastic’ effort put into it.
She said: “They took our idea and brought it to life in a way we could never have envisaged when this journey started.
“We wish them continued success.
“We are sure this is just the first of many awards for such a creative production company.”