Asics, the latest global brand name to join the Junction One portfolio has reported sales 10% ahead of its target since launching in July.
The Junction One based store is the famous sports brand’s first Northern Ireland based outlet operating alongside sister island of Ireland outlet store at Kildare Outlet Village.
The 2200 sq ft store has secured employment for a staff of ten and offers customers a full range of classic Asics performance running and trail running footwear, tennis and indoor footwear, sports accessories and casual apparel.
The brand which includes local Olympic triathlete Aileen Reid amongst its ‘Sports Ambassadors,’ offers discounts of between 30% and 70% off its product range at Junction One.
A second new store at Junction One, Jacques Vert opened in July and employs six staff members.
The Junction One based women’s fashion store is the company’s only Northern Ireland outlet store and stocks a wide range of contemporary women’s occasion and smart fashion ranges including Kaliko, Planet, Alexon and Minuet.
Leona Barr, Junction One Centre Manager, said: “New stores Asics and Jacques Vert have really made an impact on the centre generating 16 new jobs as well as broadening further our sports offer and range of women’s fashions.
“Joining international sporting names Nike and Adidas, Asics has capitalised on the growing interest in sports and performance wear which kicked off last summer following a highly successful London 2012 and UK success in major sporting tournaments such as the Tour de France, Wimbledon and golf Majors and European Tour competitions.”
Stephanos Karavias, Retail Agent of CHD Property, added: “After taking on the Leasing Agents role at Junction One this year we are extremely pleased to have secured the International powerhouse that is ASICS. Since their arrival they have not only performed above expectation but have also increased the sales of competing brands, proving that there is a big demand for quality high street names.”