Many were called and many chose to turn pink

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THE Northern Ireland Tourist Board (NITB) is delighted at the response from businesses, schools, community groups and the public at large across Northern Ireland to embrace the colour pink to celebrate the arrival of one of the world’s elite bicycle races, the Giro d’Italia.

The Giro build-up started in February this year when a series of Giro d’Italia roadshows were organised by NITB across Northern Ireland with more than 800 public, private and community sector representatives attending to hear about how they could get involved as Susie McCullough, NITB’s Director of Business Support and Events, said: “Landmarks, buildings, and businesses have been given a pink makeover including cricket kits in Armagh and even Northern Ireland favourite Yellowman is to turn pink for the occasion while the Young Farmers Association is creating a massive bike art-work in a field.

“Cycle shops, hairdressers and opticians have bike-themed displays in their windows while attractions and buildings such as Belfast City Hall, Ulster Museum, Carrickfergus Castle and the Children of Lir Statue in Ballymena, amongst others, will be illuminated in pink. Many bars, restaurants, hotels and B&Bs have pink themed rooms and menus - the list is endless and is growing every day.


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